Tech Tomorrow
To sum it all up, the festival industry is constantly being confronted with the latest technology. Their involvement with Virtual Reality, Social Media and the collection of Big Data including marketing strategies have a wide reach and have a great influence on festival visitors.
Their priority, however, is to attract new audiences by offering as much insight as possible for new audiences. People who have never been to Tomorrowland, Coachella or even the small festival in my neighbourhood; it doesn't matter. Although the scale is different for huge festivals than it is for local festivals, the aim remains the same:
spreading word, enthusiasm and mutual love for music!
For the future, this means for available technology for low-scale festivals like Chiemsee Summer in Bavaria due to the popularity of technologies like 360-degree panoramic photo galleries, Virtual Reality and so on.
#MusicTechFest is an organisation where designers, hackers, nerds, festival enthusiasts and visionaries work on whatever it is they think will trend. For example, one of their inventions was a pair of shows with integrated LED lighting which reacts to movement and vibrations of the base on the ground. #MTF collaborates with organisers and brands in order to get their products out to us. Their ideas and inventions come from festivals and tech lovers like you and me. Also, the founder is a huge music festival lover (especially electronic dance music and techno)!
Feel free to check out their website and launches, it's revolutionising the festival industry - just give it some time!