Festivals - What, Why & How
Welcome to the Festival section of my Blog.
Even if you have never been to a music Festival, I'm hoping I can give you some more insight about the Festival industry and how they create those worlds in order to give us unforgettable moments.
Music and Arts Festivals are your chances of an escape for usually a weekend with your friends where nothing matters, but the moment. Using Bands and artists, organisers create this world we camp in and feed our souls with positive energy. That is what is known as "the Vibe". The Vibe makes us sleep in tents, have beer for breakfast and eat canned food with great pleasure. It's what makes us love the moment and everyone on the ground. We talk to everyone, dance with everyone and bond with strangers within minutes.
But it's more than that. Taking this from a Marketing point of view, festivals offer ideal grounds for campaigns of all kind. We get confronted with Social Marketing, New Technologies and PR campaigns without having the slightest clue. That's what makes us such an easy target.
On festival grounds we are even more predictable than in the real world,
I'll show you how...
